LED industrial chain expansion of electrical enterprises want to diversify the products?
The release date：2014-09-13 10:39 source：http://www.amlifecn.com Click on the：
Development of OFweek semiconductor lighting network in recent years, the LED industry is very rapid, such as Delixi, Longsheng, Bo Jian excellent electrical enterprise begins to send force in the LED market. In the face of the LED market big cake, many electrical companies are considering whether to LED products, also is the problem of electrical enterprises want to diversified development.
Product is always the cornerstone of electrical enterprise developmentSince 2004, the market of electrical brand is also increasingly fierce competition, the emergence of contention of a hundred schools of thought of the situation, especially with the rise of the Guangdong Electrical brand, a brand channel construction electrician controversy has not stopped. From the development of these a few years, it seems that many manufacturers are focusing on channel terminal, the product concerned has not done enough. This also led to some brand promotion in the early days of very well, but the more development arrives finally, subsequent ancillary services more does not follow to go up, on the dealer's business confidence caused a lot of damage, some dealers also only by constantly changing brand electrical products business to try.
Electrical equipment industry is a low degree of concern and very serious homogenization of the industry, is a special industry, causing everyone to the inadequate development of the product itself. Switch industry at this stage is to focus on the product itself, the enterprise internal and external marketing should do articles around the product, to the market and consumer oriented, increase product development efforts, strict product quality. There is a great potential market for domestic three or four level market will be the future, along with the maturity of the market, consumers will be more rational, cost-effective products can win consumers, only with solid products to move the consumer is the best marketing mode.
The industry attribute determines electrician must be diversified developmentThere are industry integration discussed in economics, is that when an industry has developed to a mature stage may occur when the industry boundary gradually blurred or simply disappear situation, eventually there will be the trend of industrial fusion, fusion of 3C mobile phone and computer products now have fully proved this point etc.. Now gradually forming Chinese lamp market makes the lighting industry and electrical industry appeared channel integration trend, with lighting enterprises and electrical fusion of Chinese deepen, the whole building materials market appeared a large fusion.
Electrical equipment industry is a product of a single, lack of concern for the industry, when the enterprise development and expansion, a simple electrical products have been far can not meet the business needs of the market, therefore, diversification is often excellent electrical companies to consider the most problems. Plus domestic lighting enterprises in recent years have entered the electric market, Liushi low-voltage electrical appliances and Cixi platooninsert enterprises to increase efforts in electrical equipment, the status in quo of the electric enterprise diversified way to break the ice by way of.
The author of the recent and many electrical enterprises responsible person for many times about AC, lighting products, lighting products etc. How to analyses the problems. Most of the enterprises response is the most direct electrical channels now many have entered the lighting professional store, based on the original channels on the increase in some ancillary products have space, taking into account the cost and risk issues some bosses even considering to test the product first some energy-saving lamp, bracket like under the market decide.
Electric Enterprise Diversified difficulties Electrical enterprises to lighting products facing the channel competition will definitely abnormal incentives, but it is from the channel characteristics of electrician's own point of view, we have to face three challenges.
The diverse nature of the 1 electrical channels of the electric enterprises face great difficulties. Electrical market because the product belongs to decoration accessories nature leads to diversification of electrical market, retail and wholesale shop Township, street hardware store has switch selling, decorative building materials market, business super but also switch to buy, now electrical products is entered into the implicit channel lighting stores and home decoration companies. But the lighting products channels is a single, lighting stores most of the focus on the professional, and electrical enterprises themselves just to do lighting stores channels, now lighting products unless have Delixi enterprises such as channel brand advantage to a certain grasp.
Product is always the cornerstone of electrical enterprise developmentSince 2004, the market of electrical brand is also increasingly fierce competition, the emergence of contention of a hundred schools of thought of the situation, especially with the rise of the Guangdong Electrical brand, a brand channel construction electrician controversy has not stopped. From the development of these a few years, it seems that many manufacturers are focusing on channel terminal, the product concerned has not done enough. This also led to some brand promotion in the early days of very well, but the more development arrives finally, subsequent ancillary services more does not follow to go up, on the dealer's business confidence caused a lot of damage, some dealers also only by constantly changing brand electrical products business to try.
Electrical equipment industry is a low degree of concern and very serious homogenization of the industry, is a special industry, causing everyone to the inadequate development of the product itself. Switch industry at this stage is to focus on the product itself, the enterprise internal and external marketing should do articles around the product, to the market and consumer oriented, increase product development efforts, strict product quality. There is a great potential market for domestic three or four level market will be the future, along with the maturity of the market, consumers will be more rational, cost-effective products can win consumers, only with solid products to move the consumer is the best marketing mode.
The industry attribute determines electrician must be diversified developmentThere are industry integration discussed in economics, is that when an industry has developed to a mature stage may occur when the industry boundary gradually blurred or simply disappear situation, eventually there will be the trend of industrial fusion, fusion of 3C mobile phone and computer products now have fully proved this point etc.. Now gradually forming Chinese lamp market makes the lighting industry and electrical industry appeared channel integration trend, with lighting enterprises and electrical fusion of Chinese deepen, the whole building materials market appeared a large fusion.
Electrical equipment industry is a product of a single, lack of concern for the industry, when the enterprise development and expansion, a simple electrical products have been far can not meet the business needs of the market, therefore, diversification is often excellent electrical companies to consider the most problems. Plus domestic lighting enterprises in recent years have entered the electric market, Liushi low-voltage electrical appliances and Cixi platooninsert enterprises to increase efforts in electrical equipment, the status in quo of the electric enterprise diversified way to break the ice by way of.
The author of the recent and many electrical enterprises responsible person for many times about AC, lighting products, lighting products etc. How to analyses the problems. Most of the enterprises response is the most direct electrical channels now many have entered the lighting professional store, based on the original channels on the increase in some ancillary products have space, taking into account the cost and risk issues some bosses even considering to test the product first some energy-saving lamp, bracket like under the market decide.
Electric Enterprise Diversified difficulties Electrical enterprises to lighting products facing the channel competition will definitely abnormal incentives, but it is from the channel characteristics of electrician's own point of view, we have to face three challenges.
The diverse nature of the 1 electrical channels of the electric enterprises face great difficulties. Electrical market because the product belongs to decoration accessories nature leads to diversification of electrical market, retail and wholesale shop Township, street hardware store has switch selling, decorative building materials market, business super but also switch to buy, now electrical products is entered into the implicit channel lighting stores and home decoration companies. But the lighting products channels is a single, lighting stores most of the focus on the professional, and electrical enterprises themselves just to do lighting stores channels, now lighting products unless have Delixi enterprises such as channel brand advantage to a certain grasp.
